I’ve seen that Love’s Baby Soft ad everywhere, and it’s not as disturbing as everyone thinks. Love’s Baby Soft is a fragrance intended for grown customers, and the image is supposed to depict an adult woman acting with childlike innocence. As gross as that is when you really think about it, it’s no different than the modern use of women in schoolgirl outfits or pigtails with lollipops.
Except, Amy, that “the modern use of women in schoolgirl outfits or pigtails with lollipops” almost always features an obviously grown woman. There are no visual clues to inform the reader that the subject is an adult (such as cleavage.)
@Kenwood:
The US is sexist huh? These ads are 50+ years old… We have womens’ rights, free press, and a civil society based on equality. What was going on in your backward country 50 years ago? Dictatorship? Genocide? Homogeneity which invalidates your point completely? Today the US leads the world in the ratio of women professionals, where’s your bandwagon riding criticisms kicking us when we’re done now? Coward.
Yeah – and it’s the struggles of the liberation movements that gained recognition by the media in the 1960s that brought the change about – but there’s no real equality yet – and all that crap is still just under the surface if you scratch it.
You are so incredibly wrong. The US leads NOTHING on women’s rights. Yes, lots of these adds are 50 years old, but the people who were inundated with this kind of advertising are still alive, and in fact, a lot of them are the people in charge. I am a gender and women’s studies major in the U.S. The US is progressive in some ways with women’s rights, but the PROBLEM is people like you, who assume the problem is over. Women still get paid 80 cents on the dollar compared to men in the same job. THAT IS NOT EQUALITY. Furthermore, we will never reach equality if people like you keep insisting we are already there.
It’s called education, help yourself.
You quote a deliberately misleading stat and tell other people to help themselves to education? Women get paid less “for the same job” because they work less hours at the same job, have less experience at the same job, and have less qualifications at the same job. When normalized for the same qualifications, experience and hours worked, there is virtually no gap whatsoever, with one exception — at any tipped profession, women make FAR more per hour.
Furthermore, if athletics were a gender-blind meritocracy, women would make NOTHING in that field. Semi-segregation by gender (women may play up but men may not play down) enables female athletes to earn BILLIONS more per year than equally qualified male athletes. But they don’t talk about that in Misandry Studies 201, do they?
Sorry Sniper but a lot of those ads are not that old. Many are from the 70’s, the Kenwood looks like it’s from the early 90’s and I’m pretty sure the PUMA ad was in the 2000’s (maybe late 90’s). Still lots of sexism kicking around in the good ol’ US of A.
Obviously you dolts have never been out of the US and seen another country. While sexism is still pervasive in all cultures, studies have shown that the US does lead in most aspects of Women’s rights. The US has the broadest network of outreach programs, hot lines, and more than anything the ability to choose.
Agree with Splortched. And if you think the US is failing in women’s equality, consider Islamic countries. Or take a close look at what is allowed under Sharia law.
Guys (and Gals), Get a life! The ads are dated, and the USA has advanced; The Moslem World (except for Turkey) has regressed. 1400 years ago, Moslem women could vote for Caliph (head of the faith and the polity); today, in most Moslem countries they can’t vote for anything. In Algeria, Somalia, Pakistan, Afghanistan, Iran, etc etc, there are unbelievable numbers of ‘honour killings’ of women. Women, Thank G-D for the USA and the West (Africa and Asia aren’t much better).
the western world does have killings (though they arenot even given the term “homor” killings) of multiple women by the hands of men everyday. you just have to look at somewhere in the back of any a section near the final pages to see that on a daily absis in most cities throughout NA there is a woman killed murdered, raped, by a man. Men are hte perpertrators of vilonce wheather by omission or commission.
Geez folks don’t you remeber how Hilary Clinton was talked about in the media and what images defiled her throughout the internet.. AND BTW Lyberia is definately more progressive than us in NA as far as having a female run the country, can’t say the same for the U.s…Canada did for a very brief time, and so did England….but not the US…and if your really looking at the ads and reality shows of today’s gender culture they really don’t have much different messages in them… just mutated inot different words and actions… women are still considered 2nd class citzens in the ALL the world…. you don’t have to be agenius to figure that out… and by not pointing fingers at who’s the worst we can work together a bit better on trying to chnage this… and MEN not women need to start making changes as well… but it is very hard to admit and give up power though ain’t it??
Everybody forgets New Zealand and South and Western (where I live) AUSTRALIA, which were the first three places to give women the vote. You also forget old ladies like myself, I am 65 yeas old, campaigned and argued to remove sexism. Yes it still exists. What does not exist now is the courage to fight for what is right, knowing you will not be recognized. First you must remove all wish for self gain.
My father, a doctor, was the second person to start a non-smoking campaign, the first was an American, whose name I do not know,. My father was the first person to go on T.V. and say that smoking was bad for one’s health -He said smoking caused 90% of emphysema and 50% of lung cancer, they did not know how very dangerous it was in the 1960’s. The cigarette companies punished our family for that. letters, cars following us and even actors paid to find out from school friends if I smoked but I can prove nothing except for the fear I lived in. You do not know my father’s name and if you fight for justice that will be the same. But it is worth the fight. The day he died, aged 56, he had commented on how much he loved me, his daughter and how proud he was to start the non smoking thing going.
So do some-thing today send letters, they are treated with more respect, because they are harder to write; have school debates; telephone people and do not leave a message untill you speak to a real human.
And please as this item has done
- get people remembering
-get people talking
- most important get people thinking
and I promise you things will not get as they should be but they WILL get BETTER
I want to thank the blogger very much not only for this post but also for his all previous efforts. I found fotozup.com to be greatly interesting. I will be coming back to fotozup.com for more information.
These ads did exactly what they were intended to do. Make you talk about them. anyway, gotta go! wife just got done making me a sandwich and i have to send her off to do my laundry!
WHY ARE AMERICANS SO IDIOTICALLY PATRIOTIC? IT IS SO UGLY – YOU ARE BLIND TO ALL REASON. AND WHILE I’M AT IT – STOP THE DEATH PENALTY NOW AND GET YOURSELVES A PUBLIC HEALTHCARE SYSTEM.
This is interesting stuff. Why you tight-@sses get upset over it is beyond me. I’d write more but I have to kick my lazy wife’s butt to get her started on her chores.
@Kenwood: Haha, yeah. the U.S. invented sexism. Here’s a brilliant thought for you, where did modern America stem from? Europe.
You realize there are still hundreds of sexist countries out there? It isn’t America’s fault. It’s how society AROUND THE WORLD used to be. Get over it.
The Us is so sexist. have always been, will always be.
I’ve seen that Love’s Baby Soft ad everywhere, and it’s not as disturbing as everyone thinks. Love’s Baby Soft is a fragrance intended for grown customers, and the image is supposed to depict an adult woman acting with childlike innocence. As gross as that is when you really think about it, it’s no different than the modern use of women in schoolgirl outfits or pigtails with lollipops.
Except, Amy, that “the modern use of women in schoolgirl outfits or pigtails with lollipops” almost always features an obviously grown woman. There are no visual clues to inform the reader that the subject is an adult (such as cleavage.)
@Kenwood:
The US is sexist huh? These ads are 50+ years old… We have womens’ rights, free press, and a civil society based on equality. What was going on in your backward country 50 years ago? Dictatorship? Genocide? Homogeneity which invalidates your point completely? Today the US leads the world in the ratio of women professionals, where’s your bandwagon riding criticisms kicking us when we’re done now? Coward.
I think Kenwood needs a bit of Lysol and not so much PEP
Yeah – and it’s the struggles of the liberation movements that gained recognition by the media in the 1960s that brought the change about – but there’s no real equality yet – and all that crap is still just under the surface if you scratch it.
Idiot Sniper,
All of your carefully chosen arguments can easily be ignored.
Also, America, stop being so damned sexist.
You are so incredibly wrong. The US leads NOTHING on women’s rights. Yes, lots of these adds are 50 years old, but the people who were inundated with this kind of advertising are still alive, and in fact, a lot of them are the people in charge. I am a gender and women’s studies major in the U.S. The US is progressive in some ways with women’s rights, but the PROBLEM is people like you, who assume the problem is over. Women still get paid 80 cents on the dollar compared to men in the same job. THAT IS NOT EQUALITY. Furthermore, we will never reach equality if people like you keep insisting we are already there.
It’s called education, help yourself.
You quote a deliberately misleading stat and tell other people to help themselves to education? Women get paid less “for the same job” because they work less hours at the same job, have less experience at the same job, and have less qualifications at the same job. When normalized for the same qualifications, experience and hours worked, there is virtually no gap whatsoever, with one exception — at any tipped profession, women make FAR more per hour.
Furthermore, if athletics were a gender-blind meritocracy, women would make NOTHING in that field. Semi-segregation by gender (women may play up but men may not play down) enables female athletes to earn BILLIONS more per year than equally qualified male athletes. But they don’t talk about that in Misandry Studies 201, do they?
Sorry Sniper but a lot of those ads are not that old. Many are from the 70’s, the Kenwood looks like it’s from the early 90’s and I’m pretty sure the PUMA ad was in the 2000’s (maybe late 90’s). Still lots of sexism kicking around in the good ol’ US of A.
I’m marrying the next girl I meet that’s wearing puma’s! ;)
Obviously you dolts have never been out of the US and seen another country. While sexism is still pervasive in all cultures, studies have shown that the US does lead in most aspects of Women’s rights. The US has the broadest network of outreach programs, hot lines, and more than anything the ability to choose.
Paying attention is good. And education is most successful when done with humor. Look for the grey.
Agree with Splortched. And if you think the US is failing in women’s equality, consider Islamic countries. Or take a close look at what is allowed under Sharia law.
“The past is another country. They do things differently there”
-The Go-Between.
Yes, but they were still arseholes…
Guys (and Gals), Get a life! The ads are dated, and the USA has advanced; The Moslem World (except for Turkey) has regressed. 1400 years ago, Moslem women could vote for Caliph (head of the faith and the polity); today, in most Moslem countries they can’t vote for anything. In Algeria, Somalia, Pakistan, Afghanistan, Iran, etc etc, there are unbelievable numbers of ‘honour killings’ of women. Women, Thank G-D for the USA and the West (Africa and Asia aren’t much better).
I think I’ll go pick me up some Lysol. It’s Friday night after all! Sheesh!
the western world does have killings (though they arenot even given the term “homor” killings) of multiple women by the hands of men everyday. you just have to look at somewhere in the back of any a section near the final pages to see that on a daily absis in most cities throughout NA there is a woman killed murdered, raped, by a man. Men are hte perpertrators of vilonce wheather by omission or commission.
Geez folks don’t you remeber how Hilary Clinton was talked about in the media and what images defiled her throughout the internet.. AND BTW Lyberia is definately more progressive than us in NA as far as having a female run the country, can’t say the same for the U.s…Canada did for a very brief time, and so did England….but not the US…and if your really looking at the ads and reality shows of today’s gender culture they really don’t have much different messages in them… just mutated inot different words and actions… women are still considered 2nd class citzens in the ALL the world…. you don’t have to be agenius to figure that out… and by not pointing fingers at who’s the worst we can work together a bit better on trying to chnage this… and MEN not women need to start making changes as well… but it is very hard to admit and give up power though ain’t it??
Mot of these ads are not real. Especially the ones with lots of wording, just read them. You are all being taken for a ride.
Everybody forgets New Zealand and South and Western (where I live) AUSTRALIA, which were the first three places to give women the vote. You also forget old ladies like myself, I am 65 yeas old, campaigned and argued to remove sexism. Yes it still exists. What does not exist now is the courage to fight for what is right, knowing you will not be recognized. First you must remove all wish for self gain.
My father, a doctor, was the second person to start a non-smoking campaign, the first was an American, whose name I do not know,. My father was the first person to go on T.V. and say that smoking was bad for one’s health -He said smoking caused 90% of emphysema and 50% of lung cancer, they did not know how very dangerous it was in the 1960’s. The cigarette companies punished our family for that. letters, cars following us and even actors paid to find out from school friends if I smoked but I can prove nothing except for the fear I lived in. You do not know my father’s name and if you fight for justice that will be the same. But it is worth the fight. The day he died, aged 56, he had commented on how much he loved me, his daughter and how proud he was to start the non smoking thing going.
So do some-thing today send letters, they are treated with more respect, because they are harder to write; have school debates; telephone people and do not leave a message untill you speak to a real human.
And please as this item has done
- get people remembering
-get people talking
- most important get people thinking
and I promise you things will not get as they should be but they WILL get BETTER
I want to thank the blogger very much not only for this post but also for his all previous efforts. I found fotozup.com to be greatly interesting. I will be coming back to fotozup.com for more information.
ouch very interesting …even the vintage add shows to much
These ads did exactly what they were intended to do. Make you talk about them. anyway, gotta go! wife just got done making me a sandwich and i have to send her off to do my laundry!
WHY ARE AMERICANS SO IDIOTICALLY PATRIOTIC? IT IS SO UGLY – YOU ARE BLIND TO ALL REASON. AND WHILE I’M AT IT – STOP THE DEATH PENALTY NOW AND GET YOURSELVES A PUBLIC HEALTHCARE SYSTEM.
This is interesting stuff. Why you tight-@sses get upset over it is beyond me. I’d write more but I have to kick my lazy wife’s butt to get her started on her chores.
@Kenwood: Haha, yeah. the U.S. invented sexism. Here’s a brilliant thought for you, where did modern America stem from? Europe.
You realize there are still hundreds of sexist countries out there? It isn’t America’s fault. It’s how society AROUND THE WORLD used to be. Get over it.
“Harhar, it’s cool to hate America!”
Douche bag(s).
These made me laugh though, on a positive note.
I like black and white poster which remember of the old days